Day 1 – Brisbane training – Dec16

Pre-Prep

• projector adapters
• name tags
• pens
• large paper
• snacks

Setup

• Circle furniture
• Projector
• whiteboard
• scribe WiFi  details

9:15
Welcome

• Origine Respect
• Safer Spaces and Language
• Housekeeping
• Intro to Unite
• Intro me – Self-teaching – why training – Scaling & replicating – my teaching approach today (freestyle/facilitation/phd)

Everyone is a participant

• Yellow belt theory of change
• Help to run more Brisbane training sessions
• Connect and organise

How you can help today

• pitch a session
• scribe
• photos
• tweeting #actionskills, #brisbane (until we replace)
• 5 minute warmups during the event. This could be play, dance or breathing
• time keeper

9:30

Group intro

Diving into social media approach (introducing the group)

• Recruit Scribe
• Name
• Twitter Handle or Nickname (if you don’t have twitter)
• One – four words on how you are feeling  (#hashtag)
• One – four words naming your campaign or organisation (#hashtag + @handle)

Social Intro

• Murdoch
• Effectiveness of social media  – social scaling, strategy,  literacy
• Facebook, Twitter, other platforms

Twitter

• Twitter API and Clients (apps)
• 140 characters
• handle – profile – graphics
• #hashtags
• follow
• followers
• lists
• DM @
• link shorteners
• images
• likes
• retweets
• trends
• broadcast vs dicussion
• multiple accounts
• automation
• apps

 
11:15

Morning Tea

 
11:30

Digital Strategy 101

Planning on how to win a campaign and using digital to support the campaign strategy
Digital a subset of campaign strategy

• Target Audience(s)
• Current Audience and Allies
• Villian(s) processes, strengths and weakpoints
• Campaign Phases/streams
• Time/resources

People – Users
Exercise to form working groups

• 10sec – Pitch 4 working examples / 4 group
• 5-10 minute Lead and group discussion

Defining digital goals

• 5 minute intro, 10 minute task, 5 minute presentation
• Change curve – SimonSinek

Online Platforms

• What platforms do your audience use – Popcorn Platforms
• How do they use them

Research

• http://www.socialmedianews.com.au/social-media-statistics-australia-january-2016/
• http://www.news.com.au/technology/facebook/australiafirst-study-reveals-our-changing-social-media-habits-as-users-shift-towards-snapchat-instagram-and-vine/story-fnjwvn4n-1226946033247
• sensis

Platform planning

• Integration of online assets and social media – central node
• resources – skills/tools/budget
• Integration of offline and other media
• automation

Exploring mobiles, tablets and alternative devices
Data and improvement Planning

• metrics – analytics
• tools – crm – xls – mailing list

Service design

• Intro Service design and pathways
• Character personas
• User journey / pathways – design for your audience

 
12:45

Lunch

 
1:45

Digital Marketing

How to increase reach and grow your campaign using digital
Benefits, not Features

• ask marketing examples

Digital  marketing approaches

• email
• social media
• search / google adwords
• facebook
• content /curators/nodes
• partners
• community contribution
• freemium
• 10 minute intro,10 minute task (how can you contribute to community or freemium), 5 minute presentation

Introduction to A/B testing
Content marketing

• Introduction to content planning and management
• sourcing – syndication

Defining ongoing roles and tasks.

• Budgeting for ongoing running of your website/social
• 5 minute intro, 10 minute task, 5 minute presentation

Network mapping

• understand your community and space –
• influencers
• communities
• allies/platforms/offline
• Targets
• Personal and my Community

Champions

• public / hidden
• 10 minute intro, 10 minute task (define champions role), 5 minute presentation

Building online community

• culture
• seeding
• community manger
• empowering brand advocates

 
2:45

Afternoon Tea

 
3:00

Strategic Communications and Branding

Intro

• propaganda
• public relations – adverting – based on psychological manipulation)
• https://en.wikipedia.org/wiki/The_Century_of_the_Self
• Strategic Communications
• talk to your audience

Brand personality

• what is a brand
• elements/attributes
• developing a brand personality
• assigning attributes
• social status and personal identity- tshirt exercise

Story telling and the drama triangle

• 10 minute intro, 10 minute task, 5 minute presentation
• Conflict Drama: Victim, Villain or Hero?

 
4:30

Close / Q+A