Topic: Digital marketing
Digital marketing introduction
Background image: Ngarrang fire art – Directed by Pete Ingram, Aidan Kempster. Support by FlameWriter, Ngarrang crew and Burning Seed ✩ Introduction Digital methods to get in front of people Strategy Strategy Strategy ActionSkills pathways 1st step in the user journey > database > communicate > email/sms Multiple touchpoints Content is king, queen and princess…
Google and search marketing
Background image by Aviva Reed ✩ What is search Marketing Why search matters vision for the internet hot lead Limits Dark arts – specialists + cowboys Sandbox How competitive? Diamond rings vs Coburg soccer club Organic and paid search – $10,000 adwords (via connectingup) Other search yahoo/bing/Baidu/yandex/privacy youtube voice Humans vs robots ✩ How search…
Kings and Queens of Content Strategy
Background Image: Australian Map of Nuclear sites | free download | credits ✩ Introduction What is content – types? (see below) What types of content areas are relevant to you? system thinking – content prodcution, distribution and mangement system Imagery next webinar ✩ Why is content and content strategy important underpins all marketing connection…
Visual content – An image tells a 1000 words
Background Image by FlameWriter ✩ Introduction Content marketing underpins all marketing connection with audience ✩ Why are images important Eye the most important evolutionary tool (arguably) Visual cortex dedicated to visual stimuli is a language + system – An image tells a 1000 words – body and facial language Graphic design and visual arts –…
