Background Image: Australian Map of Nuclear sites | free download | credits
✩ Introduction
- What is content – types? (see below)
- What types of content areas are relevant to you?
- system thinking – content prodcution, distribution and
mangement system - Imagery next webinar
✩ Why is content and content strategy important
- underpins all marketing
- connection with audience
- drive growth
- most people hate ads
- pathways and sales funnels
- take control of the narrative
- expensive/time consuming
- neilpatel – what-is-content-marketing
✩ Content strategy introduction
- What makes you unique?
- Strategic communication – style, personality and positioning
- Personal connection
- What stories are relevant
- Fears/dreams/painpoint/solution
- Interaction and audience time – community
✩ Audience/personas
- what content do they want
- how do they want to consume it – format / platform
- User persona – Sources of Information
✩ Mapping content to user journey
example
- Awareness
- Research
- Consideration
- Buy
example
- image
✩ Content management – publishing hierarchies?
- checks and balances – brand reputation – legal issues
- editor/review/legals
- consensus/collective
- guidelines/framework
- black/white = no/go
- grey = second approval
- controversial = consensus
- hashtags = independence > hijacking
✩ Content management – guidelines
- brand personality
- templates
- rules
- Social Media Guide for non-action days
✩ ✩ ★ 10 minute break ★ ✩ ✩
✩ Content production – how
- budget > time / money
- software/hardware/phones/internet/passwords
- workflow
- training
- templates
- location
- styleguide + assets (logos/fonts)
- content mangement – internal / external
✩ Content production – who
- outsource
- specialist staff
- you/brand ambasador
- everyone is a rockstar
- staff
- vollunteers/supporters
- spot
- invite
- nuture
- content campaigns/hashtags
✩ Content production – doing
- Content brainstorming
- Stories
- Content production bursts
- Content parties / hackathons / tarkine in motion
✩ Content production – quality
- brand persona
- platform
- cost
- mixing it up (fancy sales content/ low fi insta stories
✩ Media management systems for events
✩ Existing content
- Audit
- Partners – network mapping
- Libraries – tourism
- Build a library – content mangement – internal / external
- Used by date (mangement) vs timeless
✩ Repurposing content
- Content optimisation
- Video
- Podcast
- Transcribed >https://www.rev.com/
- Webpage > snippets on webpages
- Refined > ebook
- Click bait pdf – top ten / teps / hacks / cheat sheet
- Infographic
- Memes
✩ Content Calendar
- Software –
- Scheduling + Automation
- Key times
- events
- campaign milestones
- mainstream dates (easter etc)
- Realtime responses to whats happening
✩ Syndicating Content
- using other peoples high traffic channels/platforms
- producing content for their channels
✩ Copywriting
- Seducing people to act
- Seducing people to read/absorb more
- TL;DR
✩ Semantic Markup
- Formating for 1000’s of devices and screens
- Future proofing formating
- Optimising for google
- see video Google and search marketing > time: 53:30
✩ Data
- is this working?
- tracking response
- A/B testing
- cost per acquisition/goal
✩ Content Examples
- webpages
- blogs
- comments
- webinars
- ebooks
- photos
- infographics
- apps
- games
- videos
- quizes
- videos
- art
- presentations
- slideshows
- podcasts
- songs
- interview
- montage
- editorial
- review
- mashup
- meme
- story
- how-to
- lists
- tips
- opinion
- research
- experiences
- information
- case study
- charts/graphs
- FAQ
- guides
- templates
- quotes
- polls
- phone call
- chat
- live video
- events
- product descriptions
