Scale your work and create change by using digital tools and the internet
This session explores how to use digital tools and the internet to scale your campaign and create change in the real world. It covers digital strategy and how to apply digital technology in the context of organising people to create change.
The workshop will also showcase popular tools used by Australian campaigners, as well as approaches to learning digital skills.
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As part of the National Sustainable Living Festival 2021
Tiffany
- Acknowledgment of country
- Intro to Tiffany and Tiff role
- Intro to Glenn
Glenn
Acknowledgment of country in context to internet
- Servers > mining
- Servers > land
- Servers > electricity inc nuclear power, coal, fosil fuels and dams
- Wires and towers > across lands and oceans
- Skys > satellites 42,000 just from one company – EIon Musk’s SpaceX
Intro to workshop
- Aimed at Beginners
- Aimed at Small groups
- Break at 7:00 for 10 minutes
- Zoom meeting format > mute | show us your face
- Questions > message to Tiffany look for question breaks and send question before then
Making Websites work
- started with design
- code to work
but results?
- Summary of 32 free webinars actionskills.co/webinars/
- So a overview of approach.. a gist > focus on a minimal group of tools
- And then questions
Strategy Strategy Strategy
Theory of Change (Change Model)
- Pray
- Divine order
- Join a tech startup, get rich and fly to mars
- Organise people to take planned actions
Campaign Strategy (Community Organising Strategy)
*unless you are lucky, campaigns are won with smart strategy and hard work
- thechangeagency.org
- australianprogress.org.au – Slack
- aidanricketts.com
- plantowin.net.au
- changemakerspodcast.org
- commonslibrary.org
Basic gist
- Systems thinking
- Deploying resources to weak points
- Grow resources
= organising people
Digital Strategy
- Supports the Campaign Strategy
- Maybe the primary tool
- Maybe managing administration
- Easily blow money, resources, time, missed opportunities
- If no campaign strategy to base your digital strategy > go back a step (trojan horse if no buy in)
Pathways // User Journey // Sales funnel
how people go from strangers to participation
Pathways with numbers – Example
– \ 1000 // – reach people on social
– \ 200 // – visit your site
– \ 50 // – sign up to newsletter
– \ 20 // – read newsletter
– \ 4 // – click to register for an event
– \ 1 // – come to the event
Pathways with numbers – Example 2
– \ 1000 // – reach people on social
– \ 200 // – visit your site
– \ 50 // – sign up as an action supporter
– \ 20 // – read action email
– \ 4 // – click to register for the action
– \ 1 // – send in a government submission
Pathways to Close Pine Gap
– \ 5000 // – reach people on social + street posters + flyers
– \ 200 // – come to an info event in Melbourne
– \ 50 // – sign up to organising communications
– \ 20 // – come to an organising event in Melbourne
– \ 4 // – join a organising group or affinity group
– \ 1 // – come to the event
Pathways and the central node concept
Questions
Tech Skills
- Skills Strategy – Tech is not magic, it needs people to run it
- Upskilling
- Outsourcing
Tech Stack
- Collection of digital tools
- All in one tool?
- Glue them together
Minimum Tech Stack
- CRM
- tag
- newsletter ability (maybe sms/post)
- donations
- events
- Website
- Financial (credit card transaction)
- Collaborative documents
- Social media accounts
- Basic reporting
- Video Communications
More advanced
- Zapier – syncs data between software
- Social media scheduling/content management/calendar
- Reporting
- Accounting
- Compliance
Recommended or popular software
- CRM – (Many NFP and commercial CRM’s ) ActionNetwork | Raisely | NationBuilder
- Website
- self managed: wordpress.org | CRM
- managed: wordpress.com | Squarespace | Weebly | Wix (check for hidden costs)
- Financial – Stripe (Paypal is clunky)
- Email – (do you need @domain) Google (free for NFP) | Protonmail (secure) | self hosted
- Collaborative documents – Google (free for NFP) | Nextcloud (secure – requires management)
- Basic reporting –
- website – google analytics | self hosted or managed
- social media – social media accounts themselves
- Video Communications – Zoom | Jitsi
- Password mangement
Questions
Joining it together
- Setup password manager
- Buy hosting | Serversaurus | Ventra IP – see Website Tech
- Register domain and “Delegate” – see Website Tech
- Create email accounts with your host
- Install WordPress with your host (one click install or pre-installed)
- Basic setup or WordPress
- Setup ActionNetwork (CRM)
- Add your Stripe Details (you have previously setup account and supplied nessasary paperwork)
- Setup a donation form and email form
- Embed these into your website
- Confirm statics are working on your host
- Setup social media accounts
- Setup Google drive
More Secure Options
Questions
Tech Briefing // planning
- Website
- Information Design
- Technical requirements
- CRM
- Data mangement
- What details?
- Tagging
Questions
Wrap up
- Signup to our mailing list to get updated of free events and resources (if you did not opt-in on rego)
- Check out our free training resources
- We will add this video to our webinar page and YouTube
