Topic: Digital campaign strategy
Digital Social Change
Scale your work and create change by using digital tools and the internet This session explores how to use digital tools and the internet to scale your campaign and create change in the real world. It covers digital strategy and how to apply digital technology in the context of organising people to create change. The…
Why, Who and Creating the Journey
Background image by Georgie Seccul An amazing Melbourne based sculptor. Support artists as they are doing it tough ATM and they make life so much richer. Digital Strategy 101 introduction Using definitions loosely to weave a story Basic take on specialised fields and heavily funded application. Digital a subset of organisational strategy Trojan Horse Planning…
NFP Strategic Communications
background image by terabass ✩ Introduction What: talking to your audience strategically framing – target audience manipulating how people feel and respond Why: resonate / connect / trust / bond recognise / familiar influence people to act What: psychology + graphic design + copy writing + etc complexities > analogy: film director people differences >…
