Background image by Aviva Reed
✩ What is search Marketing
- Why search matters
- vision for the internet
- hot lead
- Limits
- Dark arts – specialists + cowboys
- Sandbox
- How competitive? Diamond rings vs Coburg soccer club
- Organic and paid search – $10,000 adwords (via connectingup)
- Other search
- yahoo/bing/Baidu/yandex/privacy
- youtube
- voice
- Humans vs robots
✩ How search engines work
- Indexing
- Moz
- Link backs
- The best page on the internet
- AI and the death of SEO
✩ Selecting target keywords
- what is your target searching for?
- no searches vs irrelevant
- short tail vs long tail (questions)
- guess, testing and compiling a list
- google keyword planner
- ahrefs.com
✩ For every Keyword
- Page/post
- quality, optimised content
- Search result title, description
- Call to action
★★ 10 minute break ★★
✩ Optimising copy – Semantic markup
- No extra work if done from the start
- Basic html > view source (+css +javascript)
- h1, h2, h3 + paragraphs + lists
- WordPress editor classic /blocks
- Seamonkey
- Rubbish code
- Cross platform/future proof/disability/voice
✩ Optimising copy – TL;DR
- Long form is dead – scan to read
- Short paragraphs
- Headings, sub headings
- Lists
✩ Optimising – Other
- images
- page speed
- cross platform – responsive design
✩ Overview of Yoast SEO (WordPress)
- Robots on
- Automated testing of SEO principles
- Guide only
- Social optimisation | FB cache
✩ Search console and analytics
- XML Sitemaps = google babyfood
- request indexing
